Among the top 50 sports advertisers, nearly every corporation spent more on sports advertising in 2010 than in 2009
These figures from SportsBusiness Journal are pretty wild: The top 50 sports advertisers spent $6.6 billion on sports advertising in 2010 -- a 27% increase over 2009. Forty-six of the top 50 sports advertisers spent more on sports advertising in 2010 than they did in 2009. Bank of American, BMW, Procter & Gamble, Nissan, and AT&T Mobility all increased their spending on sports advertising by more than 100%. Anheuser-Busch, MillerCoors, and (of course) Nike each spent 75+ percent of their 2010 ad budgets on sports advertising.
Wondering why? From another SBJ article:
Live events have become programming gold for TV networks. Last year, 99 of the 100 highest-rated TV telecasts in the 18- to 49-year-old demographic were live, including sports and event shows such as “American Idol” and the Oscars, according to ESPN research . . .
TV networks are not just attracted to the numbers of people who are watching. They like the kind of people who are watching — the young men advertisers are clamoring to reach. They also embrace the passion that these audiences bring to the telecasts.
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