http://www.cnbc.com/id/100424213
"So why are advertisers flocking to a single event, where a mere 30 seconds of ad time costs as much as $4 million, plus often another million or so to produce a commercial?
Because it's still the best way to reach a massive audience, who treat the ads with just as much respect as they treat the game itself. And now brands can get more bang for their buck by extending their ads for weeks before and after."
"So why are advertisers flocking to a single event, where a mere 30 seconds of ad time costs as much as $4 million, plus often another million or so to produce a commercial?
Because it's still the best way to reach a massive audience, who treat the ads with just as much respect as they treat the game itself. And now brands can get more bang for their buck by extending their ads for weeks before and after."
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