"The NBA partnered with four movie studios–Warner Bros., Universal, Sony and Disney–to create co-promotional spots advertising each respective studio's summer films along with the NBA Playoffs and Finals. The NBA asserts that the demographics of its fan base were instrumental in securing these advertisements, as according to the NBA, 48-percent of its fan base is under the age of 35. "The NBA's audience is the perfect match for these studios to market to. We resonate with the core 18-to-34-year-old audience that they want to reach," Collins explained."
http://www.forbes.com/sites/aliciajessop/2013/06/06/the-nbas-extensive-digital-following-creates-unique-marketing-opportunities-for-the-finals/
http://www.forbes.com/sites/aliciajessop/2013/06/06/the-nbas-extensive-digital-following-creates-unique-marketing-opportunities-for-the-finals/
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